The Group Story
In this fast-moving world, staying resonant and relevant for 150 years is a journey of great pride for any organisation. We started our journey in 1874 when John Elliot Esq. promoted Joonktollee Tea Co. Ltd. to manage the affairs of a small Tea Estate in Upper Assam. In 1920’s the Elliot Clan handed over the management and control to the managing agency of Kettlewell Bullen & Co. Ltd. Subsequently, in the year 1954, post-independence and with the exodus of Britishers, the House of Bangurs took charge of the managing agency and thereby the Company. Since then, we have been under the stewardship of the illustrious Bangurs. The name of our Company was changed to “JOONKTOLLEE TEA & INDUSTRIES LIMITED” in the year 1972. The history of the Company began to take a new direction with promising acquisitions, successful mergers, ownership transfers, scientific agricultural practices and astute management. The Company scaled great heights in innovation and entrepreneurship inspired by decades of legacy of goodwill and trust, and today, with a total of 8 estates under its umbrella, spread across the estates of Assam, Karnataka & Kerala, we are the leading producers and suppliers of quality CTC and Orthodox teas, coffee and rubber.
To accurately represent our growth to a diversified corporate identity with interests across multiple plantation-based product verticals, we have been rechristened to “Shri Vasuprada Plantations Limited” in the year 2022, a name that reflects our commitment and respect to Mother Earth, the bestower of abundance and wealth.
We have always kept pace with the times, changing, consolidating and calibrating as situations and circumstances have demanded. Yet if there’s one thing that remained unchanged, it is the inherent resilience of the enterprise and its people to always emerge stronger. We are no strangers to extreme external challenges which have only strengthened our resilience and resolve, enabling us to do better. Over the years, we have gained the trust of our stakeholders, including suppliers, vendors, customers, dealers, consumers, employees and shareholders which has served as the foundation of our long-term partnerships. As Shri Vasuprada Plantations Limited enters its 150th year, it becomes imperative to continue building on the strong foundation.
Financial Year 2024-25 will mark the completion of sesquicentennial years of our operations. As we look towards the future, we are filled with optimism. Our rich heritage, single-minded focus on excellence and customer satisfaction backed by the strength of a committed workforce will ensure that the next 150 years of growth will be even better than the first. Our future growth story will therefore be marked by agility and adaptability to new technologies and opportunities. We will double our efforts to ensure sustainability and responsible business growth. We will continue to pursue strategic expansion opportunities to broaden our market reach and build market share.
As we trend new avenues to seize novel opportunities for growth and enhance value, we implore our stakeholders to remain as steadfastly by us as has been their tradition. We believe in our ability to remain resilient, relevant and resolute through every business cycle and will continue to work to the best of our abilities, to ensure growth, goodness and goodwill for the next 150 years to come.
